Ambush marketing - "attack from behind" or intelligent marketing?
Year of publication: |
2004
|
---|---|
Authors: | Bruhn, Manfred ; Ahlers, Grit Mareike |
Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 2.2004, p. 40-61
|
Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship |
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