Ambush marketing : game within a game
Arul George Scaria
| Year of publication: |
2008
|
|---|---|
| Authors: | Scaria, Arul George |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Sportveranstaltung | Marketingstrategie | Olympic Games <27, 2000, Sydney> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 217 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-569307-2 ; 0-19-569307-8 |
| Classification: | Marketing ; Wettkämpfe |
| Source: |
Persistent link: https://www.econbiz.de/10004928374