Ambush Marketing: The Undeserved Advantage
Year of publication: |
1998
|
---|---|
Authors: | Payne, Michael |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 15.1998, 4, p. 323-332
|
Saved in:
Saved in favorites
Similar items by person
-
Olympische Spiele : mehr als nur eine Marke
Payne, Michael, (2014)
-
Special report: the Olympics business ; how the Olympics struck gold
Payne, Michael, (2008)
-
M& A: - What your customers think
Payne, Michael, (2001)
- More ...