America's most admired companies social media industry divide
Marcia W. Distaso; Tina McCorkindale; Alexa Agugliaro
| Year of publication: |
2015
|
|---|---|
| Authors: | DiStaso, Marcia W. ; McCorkindale, Tina ; Agugliaro, Alexa |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 2, p. 163-189
|
| Subject: | authenticity | dialogue | engagement | social media | transparency | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305329