Communicating "pink" : an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites
Year of publication: |
2013
|
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Authors: | Fussell Sisco, Hilary ; McCorkindale, Tina |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 18.2013, 4, p. 287-301
|
Subject: | Social Marketing | Social marketing | Social Web | Social web | Krebskrankheit | Cancer | Nonprofit-Organisation | Nonprofit organization | Informationswert | Information value | Glaubwürdigkeit | Credibility |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.1474 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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