Drivers of sales and marketing collaboration in business-to-business selling organisations
Kenneth Le Meunier-FitzHugh; Nigel F. Piercy
| Year of publication: |
2009
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|---|---|
| Authors: | Le Meunier-FitzHugh, Kenneth ; Piercy, Nigel |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 5/6, p. 611-633
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketing | Vertrieb | Physical distribution | Kooperation | Cooperation | Interne Kommunikation | Internal communication | Unternehmenskultur | Corporate culture | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874181