Amidst technology, environment and human touch : understanding elderly customers in the bank retail sector
Michela Cesarina Mason, Gioele Zamparo and Rubens Pauluzzo
| Year of publication: |
2023
|
|---|---|
| Authors: | Mason, Michela C. ; Zamparo, Gioele ; Pauluzzo, Rubens |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 3, p. 572-600
|
| Subject: | Cocreation | Elderly customers | Need for human Interaction | Physical context | Retail banks | SSTs | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Einzelhandel | Retail trade | Bank |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-06-2022-0256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014267107