The effect of digital design in retail banking on customers’ commitment and loyalty : the mediating role of positive affect
Sabine Reydet, Laurence Carsana
| Year of publication: |
July 2017
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|---|---|
| Authors: | Reydet, Sabine ; Carsana, Laurence |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 37.2017, p. 132-138
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| Subject: | Affect | Bank retail | Digital design | Commitment | Loyalty | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour | Emotion | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.04.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729734