An advertising control model of two state variables
Year of publication: |
1986
|
---|---|
Authors: | Lignell, Jyrki |
Other Persons: | Tuominen, Markku P. (contributor) |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 24.1986, 1, p. 77-84
|
Subject: | Werbewirtschaft | Advertising industry |
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