Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Jacqueline Lynch
| Year of publication: |
2019
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|---|---|
| Authors: | Lynch, Jacqueline |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 9/10, p. 845-866
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| Subject: | advertising creativity | advertising industry | Agency creativity | dynamic capability | fluid teams | team diversity | Kreativität | Creativity | Arbeitsgruppe | Team | Werbewirtschaft | Advertising industry | Werbung | Advertising | Diversity Management | Diversity management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1635188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178439