An Alternating Least-Squares Procedure for Estimating Missing Preference Data in Product-Concept Testing
Year of publication: |
2016
|
---|---|
Authors: | DeSarbo, Wayne S. |
Other Persons: | Green, Paul E. (contributor) ; Carroll, J. (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Produktgestaltung | Product design |
Extent: | 1 Online-Ressource (23 p) |
---|---|
Series: | Decision Sciences ; Vol. 17, No. 2, pp. 163-185, 1986 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1986 erstellt |
Other identifiers: | 10.2139/ssrn.2783846 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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