An analysis of advance booking discount programs between competing retailers
Year of publication: |
2005
|
---|---|
Authors: | McCardle, Kevin F. ; Rajaram, Kumar ; Tang, Christopher S. |
Published in: |
Supply chain optimization. - New York [u.a.] : Springer, ISBN 0-387-26281-4. - 2005, p. 51-85
|
Subject: | Einzelhandel | Retail trade | Lagermanagement | Warehouse management | Beziehungsmarketing | Relationship marketing | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour |
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