An analysis of barter in the broadcasting industry
Year of publication: |
2012
|
---|---|
Authors: | Marvasti, Akbar |
Published in: |
Journal of Economic Studies. - Emerald Group Publishing Limited, ISSN 1758-7387, ZDB-ID 1480042-1. - Vol. 39.2012, 5, p. 537-553
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | United States of America | Barter | Television commercials | Sales management | Microeconomics | Broadcasting | Panel data |
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