An analysis of consumer motivations for purchasing fair trade coffee
Year of publication: |
2015
|
---|---|
Authors: | Darian, Jean C. ; Tucci, Louis ; Newman, Cynthia M. ; Naylor, Lindsay |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 4, p. 318-327
|
Subject: | Fair Trade | consumer decision making | Konsumentenverhalten | Consumer behaviour | Fairer Handel | Fair trade | Kaffee | Coffee |
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