Developing marketing strategies to increase vegetable consumption
Year of publication: |
2013
|
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Authors: | Darian, Jean C. ; Tucci, Louis |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 5, p. 427-435
|
Subject: | Marketing vegetables | Consumer preferences | Nutrition | Convenience | Discrete choice analysis | Cluster analysis | Consumer segments | Vegetables | Marketing | Consumers | Konsumentenverhalten | Consumer behaviour | Gemüse | Marketingmanagement | Marketing management | Obst- und Gemüsemarkt | Fruit and vegetable market | Diskrete Entscheidung | Discrete choice | Gemüsebau | Vegetable farming | Clusteranalyse |
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