An analysis of marketing programmes adopted by regional small and medium-sized enterprises
Year of publication: |
2010
|
---|---|
Authors: | Parrott, Guy ; Roomi, Muhammad Azam ; Holliman, David |
Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 17.2010, 2, p. 184-203
|
Subject: | Marketingmanagement | Marketing management | KMU | SME | Kernkompetenz | Core competency | Unternehmenserfolg | Firm performance |
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