An analysis of research methods in leading sport marketing journals : a call for historical research
Year of publication: |
2023
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Authors: | Williams, Dylan ; Tutka, Patrick ; Seifried, Chad |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 32.2023, 1, p. 76-87
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Subject: | historical method | content analysis | sport marketing journals | Fachzeitschrift | Journal | Bibliometrie | Bibliometrics | Sportmarketing | Sports marketing | Wissenschaftliche Methode | Scientific method | Marketing |
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