An analysis of the determinants of consumer purchase behavior towards green FMCG products
Manvinder Singh Tandon and Vaishali Sethi
| Year of publication: |
August 2017
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|---|---|
| Authors: | Tandon, Manvinder Singh ; Sethi, Vaishali |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 16.2017, 3, p. 7-21
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| Subject: | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods | USA | United States | Konsumgütermarketing | Consumer goods marketing | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011749537