How the temporal framing of energy savings influences consumer product evaluations and choice
Andrea Heintz Tangari; Ronn J. Smith
| Year of publication: |
2012
|
|---|---|
| Authors: | Tangari, Andrea Heintz ; Smith, Ronn J. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 4, p. 198-208
|
| Subject: | Konsumgütermarketing | Consumer goods marketing | Konsumgüter | Consumer goods | Produktinformation | Product information | Energieeinsparung | Energy conservation | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009534094