An Analysis of the Importance of the Long Tail in Search Engine Marketing
Year of publication: |
2014
|
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Authors: | Skiera, Bernd |
Other Persons: | Eckert, Jochen (contributor) ; Hinz, Oliver (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Nischenstrategie | Niche marketing strategy |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Electronic Commerce Research and Applications, Vol. 9, 488-494 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2010 erstellt Volltext nicht verfügbar |
Classification: | M1 - Business Administration ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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