An analysis of the importance of the long tail in search engine marketing
Bernd Skiera; Jochen Eckert; Oliver Hinz
| Year of publication: |
2010
|
|---|---|
| Authors: | Skiera, Bernd ; Eckert, Jochen ; Hinz, Oliver |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 9.2010, 1/6, p. 488-494
|
| Subject: | Nischenstrategie | Niche marketing strategy | Suchmaschine | Search engine | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008933084