An analysis of the industrial buying process by means of buying center communications
Year of publication: |
1989
|
---|---|
Authors: | LaForge, Mary C. ; Stone, Louis H. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 4.1989, 1, p. 29-36
|
Publisher: |
MCB UP Ltd |
Subject: | Communications | Industry | Purchasing techniques |
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