An Analysis on the Role of Smartphones in Online Buying Behaviour of Customers in Kerala
Year of publication: |
2020
|
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Authors: | V. Rajan, Binil |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Indien | India | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (10 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Management, 6(3), 2019, pp. 96-105 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2019 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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