An analytic approach to marketing decisions
Robert F. Dyer; Ernest H. Forman
| Year of publication: |
1991
|
|---|---|
| Authors: | Dyer, Robert F. |
| Other Persons: | Forman, Ernest H. (contributor) |
| Publisher: |
Englewood Cliffs, N.J : Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Management-Informationssystem | Management information system | Theorie | Theory | Entscheidung | Decision | Marketing | Entscheidungsunterstützungssystem | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XIII, 368 S. 1 Diskette |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Diskette ; Floppy disk |
| Language: | English |
| Notes: | System requirements for computer disk (Expert choice): PC; DOS; 2 disk drives, or hard disk with 1 disk drive |
| ISBN: | 0-13-558826-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013475007