An analytic hierarchy process approach to assessing consumers' distribution channel preference
Year of publication: |
2010
|
---|---|
Authors: | Chiang, Wei-yu Kevin ; Li, Zhen |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 38.2010, 2/3, p. 78-96
|
Subject: | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | AHP-Verfahren | AHP approach | USA | United States |
-
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi, (2021)
-
Using a multicriteria approach to identify factors that influence e-tailing service quality
Freitas, André Luís Policani, (2019)
-
Forman, Christopher, (2009)
- More ...
-
An analytic hierarchy process approach to assessing consumers' distribution channel preference
Chiang, Wei-yu Kevin, (2010)
-
Multi-channel supply chain design in B2C electronic commerce
Chiang, Wei-yu Kevin, (2005)
-
Chiang, Wei-yu Kevin, (2010)
- More ...