An analytical framework for evaluating the value of enhanced customisation: an integrated operations-marketing perspective
| Year of publication: |
2011
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|---|---|
| Authors: | Wong, Hartanto ; Eyers, Daniel |
| Published in: |
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 1604776. - Vol. 49.2011, 19 (1.10.), p. 5779-5801
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