An anthropologist walks into a bar ...
Year of publication: |
2014
|
---|---|
Authors: | Madsbjerg, Christian ; Rasmussen, Mikkel Bolt |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 92.2014, 3, p. 80-88
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Ethnologie | Ethnology | Sensemaking-Ansatz | Sensemaking approach | Produktentwicklung | New product development | Strategisches Management | Strategic management |
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