An approach to develop effective customer loyalty programs : the VIP program at T&T Supermarkets Inc.
Richard Ho; Leo Huang; Stanley Huang; Tina Lee; Alexander Rosten ...
| Year of publication: |
2009
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|---|---|
| Authors: | Ho, Richard ; Huang, Leo ; Huang, Stanley ; Lee, Tina ; Rosten, Alexander |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 19.2009, 6, p. 702-720
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| Subject: | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525045