An approach to optimised customer segmentation and profiling using RFM, LTV, and demographic features
Year of publication: |
2011
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Authors: | Namvar, Morteza ; Khakabimamaghani, Sahand ; Gholamian, Mohammad Reza |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 5.2011, 3/4, p. 220-235
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Subject: | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Data Mining | Data mining | Bevölkerungsentwicklung | Demographic development |
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