An arousal-based explanation of affect dynamics
Li Yan, Matthew Tingchi Liu, Xiaoyun Chen and Guicheng Shi
| Year of publication: |
2016
|
|---|---|
| Authors: | Yan, Li ; Liu, Matthew Tingchi ; Chen, Xiaoyun ; Shi, Guicheng |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 7/8, p. 1159-1184
|
| Subject: | Marketing | Evaluation | Advertising | Empirical study | Werbung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-05-2015-0288 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011608889