An assessment of the marketing strategy for mobile services of Ethiopian Telecommunication Corporation
Year of publication: |
2010
|
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Authors: | Temesgen, Zelalem ; Negi, Rakshit ; Ketema, Eyob |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 31.2010, 1, p. 50-71
|
Subject: | Telekommunikationssektor | Telecommunications industry | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management | Äthiopien | Ethiopia |
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