An assessment of the use of partial least squares structural equation modeling in marketing research
Year of publication: |
2012
|
---|---|
Authors: | Hair, Joe F. ; Sarstedt, Marko ; Ringle, Christian M. ; Mena, Jeannette A. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 3, p. 414-434
|
Saved in:
Saved in favorites
Similar items by person
-
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F., (2012)
-
Identifying and treating unobserved heterogeneity with FIMIX-PLS : part I - method
Hair, Joseph F., (2016)
-
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F., (2017)
- More ...