An assessment of video viewership preference of Indian viewers
Year of publication: |
2021
|
---|---|
Authors: | Jain, Rashmi |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 24.2021, 4, p. 465-480
|
Subject: | consumer behaviour | media consumption | streaming videos | television | video OTT | video over-the-top | viewership | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Indien | India | Videogerät | Home video product | Computerspiel | Video game | Fernsehen | Television | Bespielte Medien | Pre-recorded media |
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