An assessment of Wal-Mart's global expansion strategy in the light of its domestic strategy
Year of publication: |
2009
|
---|---|
Authors: | Brennan, David P. ; Lundsten, Lorman L. |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 23.2009, 1, p. 125-151
|
Subject: | Wal-Mart Stores | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Bewertung | Evaluation | USA | United States |
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