Case study: PetSmart searches for a sustainable strategy
Alternative title: | PetSmart searches for a sustainable strategy |
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Year of publication: |
2013
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Authors: | Anselmo, Matthew J. ; Brennan, David P. ; Lundsten, Lorman L. |
Published in: |
Journal of the Academy of Business Education : JABE. - Philadelphia, Pa. : ABE, ISSN 1528-0721, ZDB-ID 2501177-7. - Vol. 14.2013, 1, p. 117-132
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Subject: | category killer | differentiation | repositioning | retail strategy | turnaround | Nachhaltigkeit | Sustainability | Strategisches Management | Strategic management | Einzelhandel | Retail trade |
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