An economic theory of persuasion
Akira Yokoyama
| Year of publication: |
1991
|
|---|---|
| Authors: | Yokoyama, Akira |
| Published in: |
Public choice. - Dordrecht : Springer, ISSN 0048-5829, ZDB-ID 207597-0. - Vol. 71.1991, 1, p. 101-115
|
| Subject: | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001117017