Consumer return policies in competitive markets : an operations perspective
Year of publication: |
2018
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Authors: | Huang, Tingliang ; Ren, Hang ; Chen, Ying-Ju |
Published in: |
Naval research logistics : an international journal. - New York, NY : Wiley, ISSN 1520-6750, ZDB-ID 1465691-7. - Vol. 65.2018, 6/7, p. 462-476
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Subject: | competitive strategy | consumer returns | money-back guarantees | pricing strategy | product strategy | salvage value | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Beschwerdemanagement | Complaint management |
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