An empirical analysis of determinants of retailer pricing strategy
Year of publication: |
2009
|
---|---|
Authors: | Shankar, Venkatesh ; Bolton, Ruth N. |
Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 317-354
|
Subject: | Einzelhandelspreis | Retail price | Schätzung | Estimation |
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