Dimensions and determinants of retailer pricing strategy and tactics
Venkatesh Shankar; Ruth N. Bolton
| Year of publication: |
1999
|
|---|---|
| Authors: | Shankar, Venkatesh ; Bolton, Ruth N. |
| Publisher: |
Cambridge, MA |
| Subject: | Einzelhandelspreis | Retail price | Theorie | Theory | USA | United States |
| Extent: | 41 S graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 99,101 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001412767