An empirical analysis of digital marketing impact on consumer buying behaviour : the case of North Macedonia
Edrina Emini, Hatibe Deari Zekjiri
| Year of publication: |
2020
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|---|---|
| Authors: | Emini, Edrina ; Zekjiri, Hatibe Deari |
| Published in: |
International journal of Islamic marketing and branding. - Olney : Inderscience, ISSN 2055-0952, ZDB-ID 2831720-8. - Vol. 5.2020, 4, p. 247-257
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| Subject: | digital marketing | digital channels | consumer buying behaviour | purchase decision | developing countries | North Macedonia | Nordmazedonien | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision | Entwicklungsländer | Developing countries | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMB.2020.114377 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012512819