Role of customer retention equity in creating and developing brand value
Year of publication: |
2017
|
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Authors: | Chahal, Hardeep ; Bala, Renu |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 16.2017, 2, p. 119-142
|
Subject: | affinity schemes | brand value | content marketing | courtesy system | customer feedback survey | customer retention equity | loyalty schemes | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
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