An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations
Year of publication: |
May 2018
|
---|---|
Authors: | Guha, Abhijit ; Biswas, Abhijit ; Grewal, Dhruv ; Bhowmick, Sandeep ; Nordfält, Jens |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 3, p. 142-156
|
Subject: | numeric attributes | vertical display differences | goals |
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