An empirical assessment of consumers' evaluations of web site service quality : conceptualizing and testing a formative model
Aron O'Cass; Jamie Carlson
| Year of publication: |
2012
|
|---|---|
| Authors: | O'Cass, Aron ; Carlson, Jamie |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 6, p. 419-434
|
| Subject: | Website | Dienstleistungsqualität | Service quality | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Profisport | Professional sports |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672373