An empirical comparison of consumer innovation adoption models : implications for subsistence marketplaces
Year of publication: |
2019
|
---|---|
Authors: | Hasan, Md. Rajibul ; Lowe, Ben ; Petrovici, Dan |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 38.2019, 1, p. 61-80
|
Subject: | bottom of the pyramid | consumer innovation adoption | pro-poor innovation | subsistence consumers | Konsumentenverhalten | Consumer behaviour | Subsistenzwirtschaft | Subsistence economy | Innovation | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Entwicklungsländer | Developing countries | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Armut | Poverty |
-
Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul, (2020)
-
Hussain, Saima, (2019)
-
First adoption of consumer innovations : exploring market failure and alleviating factors
De Jong, Jeroen P. J., (2018)
- More ...
-
Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul, (2020)
-
Visual cues and innovation adoption among bottom of the pyramid consumers
Hasan, Md. Rajibul, (2017)
-
Lowe, Ben, (2018)
- More ...