An empirical evaluation of a customer-based brand equity model and its managerial implications
Chunling Yu; Ping Zhao; Haizhong Wang
| Year of publication: |
2008
|
|---|---|
| Authors: | Yu, Chunling ; Zhao, Ping ; Wang, Haizhong |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 2.2008, 4, p. 553-570
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003789660