An Empirical Evaluation of R&D-Marketing NPD Integration in Chinese Firms: The Guanxi Effect
| Year of publication: |
2009
|
|---|---|
| Authors: | Perks, Helen ; Kahn, Kenneth ; Zhang, Cong |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 26.2009, 6, p. 640-651
|