An empirical investigation of antecedent and consequences of internal brand equity : evidence from the airline industry
Year of publication: |
June 2018
|
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Authors: | Vatankhah, Sanaz ; Darvishi, Maryam |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 69.2018, p. 49-58
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Subject: | Internal branding | Management commitment | Prosocial service behavior | Airline | Flight attendant | Iran | Fluggesellschaft | Dienstleistungsqualität | Service quality | Luftverkehr | Air transport | Markenführung | Brand management | Markenimage | Brand image |
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