An empirical investigation of perceived relational benefits and brand engagement in restaurant services
Year of publication: |
2017
|
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Authors: | Odoom, Raphael ; Boateng, Henry ; Asante, Bismark Omane |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 11, p. 2767-2784
|
Subject: | Brand management | Brand image | Hospitality | Restaurants | Brands | Brand engagement | Relationship marketing | Perceived relational benefits | Markenführung | Beziehungsmarketing | Gastronomie | Restaurant industry | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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