An Empirical Investigation of Private Label Supply by National Label Producers
| Year of publication: |
2010
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|---|---|
| Authors: | Chen, Jack (Xinlei) ; Narasimhan, Om ; John, George ; Dhar, Tirtha |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 4 (7.7.), p. 738-756
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