An empirical investigation of the factors motivating Japanese repeat consumers to review their shopping experiences
Year of publication: |
January 2018
|
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Authors: | Moriuchi, Emi ; Takahashi, Ikuo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 381-390
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Subject: | Japanese consumer | Online reviews | Search attributes | Online supermarket | Repeat online consumers | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Japan | Lebensmitteleinzelhandel | Food retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Electronic Commerce | E-commerce |
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